{"id":1845,"date":"2022-09-02T12:26:41","date_gmt":"2022-09-02T15:26:41","guid":{"rendered":"https:\/\/www.monitoratec.com.br\/blog\/?p=1845"},"modified":"2023-02-22T12:40:09","modified_gmt":"2023-02-22T15:40:09","slug":"technology-in-agribusiness","status":"publish","type":"post","link":"https:\/\/www.monitoratec.com.br\/blog\/technology-in-agribusiness\/","title":{"rendered":"Success story: how technology is revolutionizing agribusiness"},"content":{"rendered":"

Those who go to the supermarket and find fruits and vegetables always available and in variety on the shelves usually have no idea of all the processes that food goes through before it gets there, from production to distribution, nor of the impacts of technology on contemporary agribusiness.<\/span><\/p>\n

Rural producers, on the other hand, know the process from end to end and, for this reason, have a real notion of the difficulties faced in the field – ranging from pests and diseases to climate change, passing, of course, through political and economic instability and the numerous obstacles in transportation, typical of continental countries like Brazil.<\/span><\/p>\n

In this scenario, technology in agriculture gains body and relevance. Proof of this is a study conducted by the Brazilian Precision Farming Commission (CBAP), which diagnosed that 67% of the farms in Brazil already use some kind of technology.<\/span><\/p>\n

If you are part of the 33% that are outside this statistic, it is interesting to start thinking about this possibility. Resources such as Artificial Intelligence (AI), Machine Learning, Internet of Things (IoT) and blockchain may seem complicated to understand – or too technological for those who work in the field -, but the truth is that they bring impacts that speak the producer’s language and result in ease of seedling and seed management, pest control, production optimization and waste reduction.<\/span><\/p>\n

With this in mind, we have listed in this article some of the contributions of technology in agribusiness. At the end, you will learn about a successful case that Monitora is part of. Enjoy your reading!<\/span><\/p>\n

Technology transformations in agribusiness<\/span><\/h2>\n

The use of machinery in planting and harvesting undoubtedly represented a major step forward for agribusiness, especially with regard to the need to scale up production.<\/span><\/p>\n

But it is necessary to go further. Agribusiness is booming in Brazil. In 2021, the sector will reach a share of 27.4% of the Brazilian GDP, adding up to US$ 120.6 billion in exports (19.7% more than in 2020). This indicates that it is increasingly important that the segment makes efforts to act effectively in the management of seedlings and seeds, pest control, production optimization and waste reduction.<\/span><\/p>\n

In this sense, the use of technology in agribusiness has contributed significantly to the growth of the sector. Here are some of the possible applications.<\/span><\/p>\n

Artificial Intelligence and Big Data<\/span><\/h3>\n

Big Data is about the collection and storage of data. The goal of Artificial Intelligence (AI) is to mimic human intelligence, allowing the analysis of this data and more assertive decision making.<\/span><\/p>\n

In agribusiness, AI, allied to Big Data, helps the rural producer in the diagnosis and predictability of scenarios. It is possible to know, for example, how much fuel is exactly consumed for the harvest of a certain area and how much savings would be generated in an alternative route for the machinery.<\/span><\/p>\n

Besides this, it is possible to<\/span><\/p>\n